Search is changing. Being visible still matters.
People are not only searching Google anymore. They are asking ChatGPT, Gemini, Claude, Perplexity and Google AI which businesses are worth looking at.
We help make sure yours has a proper chance of being part of that answer.
Trusted by construction, trades, tuition and professional services across the UK
“David’s expertise in helping businesses get found online through organic SEO, ppc or social media and mentioned in AI is up there with the best in the world! He’s a genuine guy with a great personality too!”
“Absolutely sensational. The best there is, simple as that. Redeveloped my website and it’s absolutely fantastic. We’ve used Halizona as basically our head of marketing for over 3 years now.”
“Dave & Halizona have been great in setting up the social media and marketing strategies for our new business. Looking forward to starting the website and SEO campaign!”
“David created me a new website. He was easy to talk to and understood exactly what I wanted. I was very impressed with his knowledge and he was always on hand if I had any questions. I wouldn’t hesitate to recommend David and Halizona. Excellent service.”
“You’re in safe hands with Halizona! Our music festival aimed to have a fresh, modern take, Halizona not only provided us with a great new website but also brought a ton of ideas. Brilliant.”
“Dave has provided a great service for our business as a main contractor, drone footage & marketing consultation. We’d highly recommend his services to others!”
“5 star service, the website designed for our business is of a professional standard, with easy access to all of our information, and linked to our booking platforms. Would definitely recommend!”
“Halizona have done a great job on our recent website update, providing great support as well as excellent on-site video footage and social media posts.”
“Brilliant, simple, clean. All the bits do what they’re supposed to. A great team, have used in the past, 10 years, and will continue to use again in the future.”
“We’ve never had any major issues with our page, and we always get help whenever we get stuck with updating content. Our charity page has been with Halizona for years and it’s the best decision we could have taken.”
AI search has created a lot of new terminology. GEO. AEO. AI SEO. LLM optimisation.
Some of it is useful. Some of it makes a fairly sensible job sound more complicated than it needs to be.
If an AI system is going to recommend your business, it first needs to find useful information about you. It needs to understand exactly what you do. It needs enough evidence to have confidence in that information.
That starts with many of the same things good SEO and good marketing have always relied on. A technically sound website. Clear services. Useful content. Real projects. Reviews. Consistent business information. Other credible websites talking about you.
AI search adds another layer to that work. That’s the layer we focus on.
AI search is still search.
That means getting the search foundations right, making your business easy to understand, building stronger evidence around what you do and improving the places AI systems are likely to find information about you. Our job is not to chase tricks. It is to improve the information and signals that exist around your business so search engines, answer engines and AI assistants can make more sense of you.
Before anything can recommend your business, the right pages and information have to be accessible. We look at technical SEO, crawl access, indexing, site structure, internal links, page speed and the way important information is presented. If there is a basic problem here, we fix it first.
A person can sometimes make sense of a vague website. A machine has a harder job. We make your services, locations, expertise, people, projects and relationships clearer throughout your website and wider online presence. The aim is simple. Remove ambiguity.
Anybody can say they are brilliant. It means more when there is evidence. Projects, client names, results, reviews, accreditations, photographs, expert content and independent mentions all help build a clearer picture of the business behind the claim.
People use AI differently from traditional search. They ask complete questions. “Who are the best commercial flooring contractors in Yorkshire?” “Which brickwork contractors work with major housebuilders?” “Who offers private Maths tuition in Glasgow?” We identify the questions that could lead someone to your business and make sure there is useful, specific information available to answer them.
Once somebody does find you, your website and marketing still have another job to do. Make them trust you. Give them a reason to choose you. There is not much value in appearing in an AI answer if nothing happens afterwards, so we do not treat AI search as a standalone technical exercise. We look at the whole journey.
Your business needs enough search visibility and online presence to enter the conversation in the first place.
What AI finds about you should make sense, match up and be backed by something real.
If an assistant mentions three businesses, you still need to look like the strongest option when somebody investigates further.
The final measure is not how many prompts contained your company name. It is whether better visibility brings better enquiries, customers and revenue. That is the bit that matters.
Before changing anything, we find out where you stand.
We check the sort of questions your customers could genuinely ask across ChatGPT, Google AI, Gemini, Claude and Perplexity. Then we look at what comes back.
That gives us something much more useful than saying you need “more GEO”. It tells us what needs fixing.
Every business starts in a different place, so we do not sell the same checklist to everybody. Depending on what we find, the work can include:
Testing the questions that matter to your business across the main AI search and answer platforms.
Improving the existing search foundations that AI-powered search still relies on.
Generative Engine Optimisation focused on making your business easier to discover and use within generated answers.
Answer Engine Optimisation built around the questions prospects ask and the answers they need before making a decision.
Clearer service pages, sector pages, case studies, guides, comparisons and answers based on real knowledge from your business.
Making the people, services, locations, clients and expertise connected to your business clearer and more consistent online.
Using appropriate schema and structured information where it helps machines understand the content already visible on the page.
Strengthening the evidence around your business through genuine reviews, references, profiles, projects, partnerships and relevant third-party coverage.
Tracking visibility over time and connecting it back to website visits, enquiries and commercial results wherever possible.
A lot of the work that helps a business appear in AI search starts with making it clearer and more credible online in the first place. Here are three examples.
Commercial construction · SEO · Website · Content
We have worked on Bond Brickwork’s search presence since 2018. Rather than chasing broad traffic, the focus has been the work Bond actually wants from developers and main contractors. Major housing developments, masonry packages, project locations, capabilities and evidence from real sites. That has helped Bond rank at the top of Google for valuable commercial searches and build the sort of online presence that AI search can understand and recommend.
Strong Google visibility for priority searches and recommendations appearing within AI search
Electrical contracting · SEO · Website · Lead generation
RB Electrical did not need thousands of meaningless visits. They needed people looking for specific electrical services and EV charging work. We built the search strategy around those services and gave each one enough useful information to stand on its own. The organic work has averaged around two leads a week over five years and delivered roughly £5 back for every £1 invested.
Five years of consistent organic enquiries and a 5:1 return
Private tuition · SEO · Website · Joined-up marketing
Educamus Tuition provides private academic tuition across Scotland. Our work has covered the website, search visibility, service and location content, conversion journeys and the wider marketing around the brand. By concentrating on the searches families actually make and making it clearer why Educamus is a strong choice, the business more than doubled turnover during our first year working together.
Turnover more than doubled in year one
Ask the same AI question on different days and you can get a different response. So we do not turn that into a fake position number and tell you that you have moved from fourth to third. Instead, we monitor the things that actually tell us whether your visibility is improving.
We track whether your business appears for the questions that matter and how often competitors appear alongside you.
Being mentioned for the wrong reason is not a win. We look at how the business is described and whether important services, locations and strengths are understood correctly.
When sources are shown, they give us useful clues about where AI search is finding its information and where the gaps are.
Where referral data is available, we look at traffic coming from AI search alongside ordinary organic search.
Visibility is useful. Revenue is better. We keep the commercial outcome in view rather than stopping at another dashboard metric.
This is one of the reasons Halizona is well placed to do this work. We are not an AI Search Agency that stops at a spreadsheet of prompts.
If the website needs fixing, we can fix it. If your positioning is unclear, we can work on it. If you need stronger project photography, case studies, video, SEO, social content or paid marketing, that can all sit within the same plan.
The aim is not to collect marketing services. It is to get the right parts working together so more of the right people discover your business and have enough confidence to contact you.
One team. One direction. No passing you between different suppliers.
An AI Search Agency works on how businesses are discovered and represented within AI-powered search and answer platforms such as ChatGPT, Google AI, Gemini, Claude and Perplexity.
The work usually overlaps heavily with SEO, content, technical optimisation, digital authority and brand visibility.
Our approach is to improve those foundations rather than pretend there is a secret method for forcing an AI system to mention you.
GEO stands for Generative Engine Optimisation. AEO stands for Answer Engine Optimisation.
Both describe work aimed at increasing visibility in systems that answer questions directly rather than simply returning a traditional list of search results.
We use the terms because people search for them, but we are more interested in the work than the acronym.
Yes and no. Strong traditional SEO remains an important foundation for AI search.
The difference is that we also look at how clearly your business is understood, the questions people ask conversationally, the information available away from your own website and whether your wider online footprint supports what you claim.
Good SEO and good AI search optimisation should support each other.
No. Neither can anybody else.
There is no legitimate button we can press to force ChatGPT, Gemini, Claude or another model to recommend a particular company.
What we can do is improve the factors we can influence and measure whether your visibility changes afterwards.
Public websites can appear in ChatGPT search.
Technical access matters, which is why we check crawlability and make sure important information can be reached and understood.
Being accessible does not guarantee inclusion, but blocking access certainly does not help.
There is no magic “AI schema” that guarantees an appearance in AI search.
We still use appropriate structured data because it can help machines understand information already present on your site.
It is one piece of the job, not the whole strategy.
Not as a shortcut to AI rankings.
There is plenty of noise around new files, tags and technical tricks whenever search changes.
We would rather spend your time improving things with a stronger reason to exist.
Our AI visibility work can cover ChatGPT, Google AI search experiences, Gemini, Claude and Perplexity.
The exact mix depends on your audience and where your customers are most likely to search.
Then test it. Ask an AI assistant who it would recommend for the service you sell.
If it names competitors, directories or other businesses and leaves you out, there is already something worth investigating.
You do not have to wait for everybody in your industry to start talking about GEO.
It depends on the problem. A technical issue can sometimes be fixed quickly.
Building stronger content, authority and third-party evidence takes longer.
We would rather give you a realistic picture after looking at the business than invent a three-month promise before we have seen anything.
We are based in Halifax, West Yorkshire.
Our AI search work can be delivered across the UK because most of it takes place across your website, search presence, content and wider digital footprint.
It depends on what is already in place.
Some businesses mainly need an audit and a handful of changes. Others have technical problems, weak content or very little authority around them and need more work.
We start by looking at the current position and then recommend what is actually worth doing.
Halizona is based in Halifax and works with businesses throughout Yorkshire and further afield. AI search itself is not particularly interested in where our desk is. So whether you are in Leeds, Manchester, Birmingham, London, Glasgow, Bristol, Sheffield, Newcastle or somewhere considerably smaller, we can work on the same problem. What matters is where your customers are and what they ask when they are looking for a business like yours.
Try the question your best customer might ask. If your competitors come back and you don’t, send us what you asked. We will look at your website, your wider search presence and what the AI is using, then tell you where we think the gaps are. No promise of magic rankings. Just a proper look at what is happening and what we can improve.
